Sales Director of BMW AVTODOM Startovaya about the interaction between the BMW brand and the art

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It took place on October 15 at Lotte Spb. Art.coordinate, the foundation for the support and development of contemporary art, organized this.

The participants of the conference discussed what is the goal of large companies, when they creating art programs, and why art is becoming an area of new knowledge for business.

Olga Emelyanova Sales Director BMW AVTODOM St. Petersburg spoke at the conference. She explained why the BMW brand is the flagship of art in the automotive market. She also told what competitive advantage AVTODOM holding has among other players in the automotive market due to support and participation in events dedicated to art.

Olga Emelyanova spoke about the projects supported by BMW. Music festivals, art fairs, collaborations with contemporary art museums and more are among them. For example, contemporary art stars created a unique car art object as part of the BMW Art Car. The winner of the BMW Art Journey was awarded a travel grant for an art research project. Opera for All – open opera concerts with the participation of famous symphony orchestras and singers in the squares of major cities, which BMW supports. AVTODOM, the official dealer of BMW, has extensive experience in interacting with art on the Russian market and supports various events too. The new showroom of the AVTODOM dealer center in St. Petersburg is a real work of art. It is the first showroom in Russia and one of eight in the world, which is made in the new standards of the German brand. It combines modern and technological design with elements of minimalism, elegance and environmental friendliness.

Networking Business and Art was held at the conference after a lecture by Olga Emelyanova. Everyone who wanted took part in it. The guests looked at the interaction of business with art from different angles. The event gave a powerful impetus to collaborations for many of them.

«We were glad to take part in such an interesting event and tell about the experience of interaction between the BMW brand and the AVTODOM group of companies with the world of art, – Olga Emelyanova, Sales Director of BMW AVTODOM St. Petersburg, noted. – Society has become saturated with the usual forms of consumption of goods and services in recent years. This means that the time has come to create new forms of communication with the brand. Building an emotional connection with clients, sharing their interests and hobbies is necessary for business. It is time for companies to move from the usual format of sponsorship to cooperation and synergy of business and creativity. This is able to highlight their benefits. Artists always feel the spirit of the times. They forecast and predict trends. This is exactly what business needs now, when you have to build a work strategy with many unknowns».

AVTODOM is the largest and oldest BMW dealer in Russia. It has the largest warehouse of BMW cars in St. Petersburg. AVTODOM is the best BMW car dealer among all dealers in Russia in 2019 and 2020. It is the best MINI car dealer in 2020. It is the winner of the annual national award Auto Dealer of the Year in the nomination Best Service Organization Holding in 2020 and 2021.