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Openspace Advertising Agency: Big Cine Expo 2019

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Yusuf Lokhandwala


It all started around three months ago, the moment when Openspace agency bagged the branding mandate for the Big Cine Expo 2019 – platform for the cinema and entertainment B2B businesses domestic and internationally organized by Network208 in association with TheatreWorld. Speaking on the success of the occasion, Yusuf Lokhandwala (Founder – Openspace), said “From burning the midnight lamp to racing the clock through the Mumbai traffic and streets to reaching in time for meetings – every struggle and challenge of having one’s own business seems worth its while when one gets the first big break. And when it is as big as Big Cine Expo 2019, one can’t NOT be thrilled and ecstatic!”

Armed with a rich experience and bountiful knowledge of more than 10 years in agencies and firms like Hotstuff, Makani, Percept H and Lowe Lintas, Mr. Lokhandwala has moved from being a Graphic Designer to a Visualiser, and then an Art Director- a long way indeed! Having worked with diverse clients like Lifebuoy International, BookMyShow, Sunburn Music Festival, Toyota, Hero Motors, Tata Mutual Funds, Pepsodent, to name a few, he describes his journey as an insight-filled, creative and stimulating rollercoaster adventure.

Openspace is a full-service integrated marketing communications agency. One can think of it as an open space of ideas, imagination, insight, experience, expertise, and ambition. In its 5th year, the agency is a talented, close-knit team of 10 individuals possessing the right attitude to collaborate and realign brands with new spaces. This agency adds value with its unconventional thinking, accountability, trustworthiness and conscientiousness. These like-minded individuals believe in breaking barriers and moulds by enabling new experiences to build brand communities and to educate brands on how they ought to conduct themselves in the ever changing environment that persists in the 21st century.

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