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Five Reasons Your Business Should be Using Press Releases

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It doesn’t matter if you have a big or small business, laying out the best marketing and advertising plan can be tricky to say the least. Today there is a lot of attention given to digital marketing avenues, and for good reason. An online marketing plan can allow you to connect and reach a much broader audience than what is possible with traditional marketing techniques.

With that said, press releases can often be forgotten about or passed over. Sometimes they can be viewed as the “old way” of doing things and are therefore not as effective. If your company has either stopped putting press releases together, or you’ve never used them, it’s time to re-think your positioning. Here’s a look at five reasons your business should in fact be using press releases.

The Perfect Way to Announce New Services and Products
When it comes to expanding your offerings throughnew services and products, it’s important to get the word out as effectively as possible. A press release is the perfect avenue to do just that. Once the release has been written, it can be distributed to a wide range of media outlets, which means the audience it will reach will be broad. Social media networks and search engines alike will find these releases.

Make sure you keep things to the latest news in order to ensure a higher chance of getting your release picked up by journalists.

A Budget-Friendly Option
If your business is on a tight budget in terms of marketing, then it doesn’t get more cost-effective then a press release. Press releases can be submitted to media outlets around the world completely free of charge. Now keep in mind that submitting it doesn’t guarantee journalists will cover it, which is why you want to make the release as engaging and newsworthy as possible. This will make it much more appealing.

A Great Way to Educate Customers
Depending on the service or product you offer, it may be necessary to give customers additional information and really educate them on what you offer. Because a press release is more than just a couple of sentences, you’ll have the opportunity to be more in-depth.

Start Forging Relationships
Press releases also give you the opportunity to start forging relationships not just with your customers but also with the media. The media can play a very important role in your company’s reach, success, and branding, so creating a strong working-relationship is essential.

Enjoy a Boost in Your Sales Potential
Press releases also help to build credibility and increase exposure for your brand, which can result in a boost to your sales potential.

A Small Look at the Benefits
These five reasons are just a few of the reasons press releases continue to be an effective marketing tool for businesses of all sizes and in all industries. If you are finding it hard to put the release together yourself, it can be well worth it to hire a professional in order to give your release the best chance of being successful.

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