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Surabhi Joshi
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Every business strives to expand. For that requires leads which further requires an effective lead generation strategy.

Now, there are a number of tried and tested lead generation strategies but the one that stands out is the one using PPC.

Want to know why?

Well, PPC advertising has a high potential of generating valuable leads within the shortest possible time. That’s something which the other lead generation strategies may not be able to do for any business.

Every time your ad is clicked, sending a visitor to your website, you pay the search engine a pre-decided fee. That’s what an effective PPC campaign does. However, that happens if and only if your PPC campaign is well-designed.

But how do you put up a fruitful PPC campaign to get the best lead generation results? Read on!

A landing page is a way to go:
Firstly, what actually is a landing page? It is a single web page that appears whenever a search engine optimized search result or an online advertisement is clicked.

You should direct your prospects to a well-designed landing page instead of your homepage. The landing page usually displays directed sales copy that is a logical extension of the advertisement, search result or link. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate. You can actually leverage your landing page to generate a direct action from a website visitor that will convert them either as a business lead or a paying customer. The key here is to directly go to the point and focus everything there in your landing pages with the only goal of lead generation in mind.

Put up relevant fields in your contact forms:
Make sure that your forms focus only on the most important items you need to know. You should avoid adding form fields that ask a bunch of questions that are really not that relevant enough for your purposes.

The lead generation forms are created to collect important information about visitors and convert them into valuable leads. Therefore it becomes very important to have your forms designed for lead generation as its primary focus.

Ensure relevance between your PPC ad and landing page content:
When online users have queries related to a particular topic, they search the required information using specific keywords. Also, if your ad is focused on a certain keyword or topic, your landing page should provide more information about that particular keyword or topic. However, if the page fails to do so, it is sure to piss the readers off.

Therefore, you should optimize your content in such a way that it entices landing page visitors to become a lead or a customer.

Employ convincing tools to support your ad claims:
For effective lead generation support your PPC advertising campaigns with evidence. This will help you gain the trust of your target audience. You may employ customer testimonial, slideshows, white papers, and eBooks.

These social proofs support your claim as a reputable product or service. You can also feature prominently trusted seals from organizations or agencies. These will effectively increase your credibility, gain your targeted audiences’ trust, and convert them into long-term customers.

Entice your visitors with giveaways:
You may entice your visitors by including rewards and offers that you would give them in exchange for their sign-up information to a blog or newsletter. These giveaways may include webinars, ebooks, videos, presentations and more.

Just make sure that the rewards and offers are well-designed to give your web visitors something of value. It should further tempt them to know more about your brand, product or service. It is advisable to place your offers near your lead generation form. You can further place customized graphics and text so as to convince people to make a response to a particular CTA.

Leverage these strategies and be ready to get the best lead generation results!

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