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New Research In Action Report – Sales Engagement Management: The 15 Top Global Vendors 2020

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A new Research In Action GmbH global survey of 1,500 business decision-makers discovers that 48% of businesses will be initiating their first investment in SEM software in the next months.

The Vendor Selection Matrix™ is a unique, primarily survey-based methodology for comparative vendor evaluation. A minimum of 60% of the evaluation results are based on a combined telephone and online survey covering 1,500 buyers in enterprises worldwide. The analyst’s opinion accounts for a maximum of 40% of the evaluation results (not close to 100% as in most other vendor evaluations).

Report details can be viewed here:

Peter O’Neill, Research Director for Marketing Automation at Research In Action GmbH, comments:
• Whether in the field or inside-sales, the modern sales professional must manage and share content in a multitude of forms; communicate with customers via email, phone, messaging, and video; and understand engagement via advanced content analytics. While some sellers find their own tools to do this, a company-wide SEM platform is preferable for security, compliance and brand-consistency reasons.
• The 2020 health and economic crisis has accelerated the demand for SEM platforms.
• Our report shows that the SEM project winners will be those that support the best seller experience. The survey named the greatest barrier to SEM project being adoption by the sellers. So successful SEM solutions will be those who focus on providing the optimal selling experience through superior integrations, an empathetic user interface, adaptability and device-flexibility.
• We also show that SEM analytics and guidance will become mission-critical. A bad customer experience happens when sellers call on the wrong contacts at a bad time with unhelpful information. Companies will not only expect SEM system to avoid that scenario, they will prefer solutions that proactively generate an optimal experience for both parties.
• Who came out on top? The top five vendors rated by the users for SEM in 2020 are:
1. Seismic
2. Clearslide
3. Showpad
4. Brainshark
5. Highspot.
• The vendors Accent Technologies, Apparound, Bigtincan, Mediafly, Pitcher, Prolifiq, SalesLoft, SalesSphere, SAP, and Zoomifier complete the list of vendors who were named by the 1,500 business professionals.

Vendor Selection Matrixâ„¢ Disclaimer:

Research In Action GmbH does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. The information contained in this research has been obtained from both enterprise as well as vendor sources believed to be reliable. Research In Action GmbH’s research publications consist of the analysts’ opinions and should not be considered as statements of fact. The opinions expressed are subject to change without further notice. Research In Action GmbH disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Research In Action:

Research In Action GmbH is a leading independent information and communications technology research and consulting company. The company provides both forward-looking as well as practical advice to enterprise as well as vendor clients.

Press Contact:

Research In Action GmbH
Peter O‘Neill
Research Director
Alte Schule
56244 Hartenfels
Telephone: +49 174 3210020
Internet :

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