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Manthan Launches Intelligent In-Store Personalization for Retail

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Phone:9999068126 (Media partnered with : Manthan, a global leader in retail analytics technologies and a pioneer in customer-obsessed marketing solutions that leverage advanced analytics and AI, has launched an intuitive and context relevant in-store personalization solution for retailers. The in-store, in-aisle marketing solution is powered by Manthan’s TargetOne personalized marketing engine and is delivered to customers through the retailer’s mobile app.

Impact Customer’s Path to Purchase – Retailers can now send notifications and personalized offers, tailored to customers interests/preferences, before the customer begins her shopping journey or while she is at the store exploring options to meet her requirements. For example Susan, a millennial, keen on fresh and organic food gets an offer on her mobile regarding fresh stock of organic produce at a store she regularly visits. While at the store, she receives an offer on almond milk in the vegan section to go with her purchase.

Manthan’s TargetOne engine enables such deep personalization by algorithmically processing shopping intents and buying contexts of the customer, and her digital or in-store actions to make the best recommendations in real-time. Built on the Maya AI platform, the solution creates deep customer personas and identifies actionable opportunities to drive engagement leveraging advanced analytics and machine learning algorithms. The solution also detects customer presence and location within a store from store beacons powered by Wi-Fi, Visible Light Communication, or Bluetooth technologies.

Bring Back Customers to the Store – Retailers can leverage Manthan’s TargetOne customer marketing technology to power their front end mobile application and deliver more engaging shopping experiences in every store. It also empowers them to run micro-targeted promotions, better fulfill customer shopping needs, shape customer path-to- purchase, induce new purchases and ultimately, increase basket value.

“Personalized customer engagement opens up new avenues for retailers and deepens their relationships with customers. This also brings stores back into prominence as customers find new meaning, excitement and relevance in their store visits,” said Amit Rohatgi, Director of Personalized Marketing Products, Manthan

About Manthan
Manthan is a leading cloud analytics company pioneering analytical applications for consumer-facing businesses. Manthan excels in the application of decision sciences, advanced math and artificial intelligence, with a restless ability to invent and bring ideas to life. Its suite of products has been recognized for enabling the shortest, swiftest and simplest path to profit. Manthan’s products are powered by AI, cloud and prescriptive capabilities and are unique in their ability to use machine intelligence to process decision contexts and respond automatically with actions and recommendations to manage every aspect of a consumer business. Manthan’s innovations aim to bring a new paradigm of auto-guided, and autonomous algorithmic business decisions and actions, executed at scale. Headquartered in Bangalore with offices in Santa Clara, London, Dubai, Mexico City and Singapore, Manthan’s footprint spans 26 countries.

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