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Kick Scooter Sharing Industry Trends and Growth Forecast to 2025

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Puneet Shah
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The primary consumer base for kick scooter sharing services are the people between the ages of 20 and 35 years, or millennials. The preference of millennials has been quite different from the conventional methods, which is why their inclination towards shared mobility, kick scooter sharing included, is increasing. Rather than buying their own vehicles, people have started opting for shared mobility services for convenience and cost-effectiveness. Kick scooter sharing in particular has become a fun and recreational traveling option for millennials. Apart from this, this concept is also gaining popularity among tourists for exploration and sightseeing purposes. It is due to all these factors that the demand for kick scooter sharing services is growing.

Kick scooters sharing services refer to the utilization of kick scooters for covering short distances, generally 5 km or less. In 2018, the global kick scooter sharing market generated a revenue of $143.4 million and is expected to reach a value of $4,090.5 million in 2025, advancing at a 51.3% during the forecast period (2019–2025). The two models of kick scooter sharing services are multimodal and first and last-mile. Out of these, the first and last-time services were more in demand in 2018 and are the situation is projected to remain the same in the coming years as well.

Among all the regions, namely Europe, Latin America, Middle East and Africa (LAMEA), North America, and Asia-Pacific (APAC), the largest demand for kick scooter sharing services was created by North America in 2018. The reason for this was the presence of major players and the rapid adoption of these services in this region. Kick scooter sharing services were introduced in North America in 2017 for dealing with the first and last-mile commuting problem. The fastest growth in demand for kick scooter sharing services is expected to be witnessed by Europe during the forecast period.

The emergence of kick scooter sharing services has further provided people with an effective solution to deal with the rapidly increasing road congestion in urban areas. The growing population, increased affordability of vehicles, and rising migration rate from rural to urban areas has led to a surging number of vehicles on the roads. Roads in urban areas are increasingly congested during the peak hours, which is why the inclination towards introducing alternative modes of mobility is rising. By making use of kick scooters, commuters can travel to their destination without too much hassle. Furthermore, these services can significantly reduce the traffic on roads as they take up less space.

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