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HOFA Gallery launches a new NFT marketplace ‘HOFA.io’ for cryptoart (5 Aug 2021)

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HOFA Gallery
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United Kingdom
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Offering highly collectible digital artworks, this new NFT marketplace is the first to be owned and run entirely by a leading international fine art gallery

HOFA Gallery today announces the launch of their NFT marketplace, HOFA.io, on 5 August 2021, which is designed to be an auction house for highly collectible digital artworks by emerging and established artists.

HOFA.io is the latest venture by the founders of HOFA whose mission is to make contemporary art more accessible to young aspiring Millennial collectors. Their foray into the crypto space began in 2018 when they became the first fine arts gallery to make their entire art holdings available for purchase with cryptocurrency. HOFA has also had a series of successful cryptoart releases in 2021, each timed to coincide with physical exhibitions held at their Mayfair showroom in London. In May 2021, they delivered a first-of-its-kind NFT art exhibition where cryptoart could be viewed alongside the physical artworks in the ground-breaking group exhibition titled ‘Matter & Form’.

HOFA plans to grow their NFT marketplace through a highly selective process that will ensure a maximum of 2 new releases per week, guaranteeing collectors access to the finest selection of collectible contemporary cryptoart available on the market. Leveraging blockchain technology, which guarantees the authenticity and security of transactions while serving as the backbone of the artworks themselves, HOFA.io will guarantee virtually indisputable provenance and ownership of all artworks purchased.

Explaining how HOFA.io will operate, HOFA’s Co-founder, Elio D’Anna, says “Initially, we will work exclusively with artists signed to HOFA while also curating works by talented contemporary artists.” He further explained, “These works will then be auctioned through a secure and fully traceable process that will ensure that creators continue to profit as their artworks are acquired and resold to collectors.”

Commenting on the upcoming launch, D’Anna said, “HOFA.io will be the place to explore and invest in the best contemporary cryptoart available today. It is HOFA’s boldest step yet as we work to make contemporary art more accessible and bridge the perceived gap between the worlds of digital art and traditional art.”

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