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Automotive Head-Up Display Market Demand, Investment Feasibility and Forecast to 2030

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Puneet Shah
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With more than 1.3 million people dying in vehicle crashes every year, as per the World Health Organization (WHO), the focus on making road transportation safer has increased massively in the recent past. What is disheartening is that most of these accidents are caused not by a failure of vehicle systems but by humans themselves. The key reasons because of which automobiles crash are over-speeding, not paying attention to the road while driving, talking on the phone while driving, reckless driving, and not keeping enough distance from the vehicle in front.

As a result, the need for systems and software that can aid people while driving is rising, and many countries have mandated their adoption in automobiles. This is a key reason because of which P&S Intelligence expects the automotive head-up display market to witness rapid growth in the years to come. These systems are to become a key component of vehicles integrated with advanced driver-assistance systems, which offer tire pressure data, drowsiness monitoring, parking assist, adaptive cruise control, blind-spot detection, lane departure warning, adaptive front lighting, night vision, and driver monitoring functionalities.

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Needless to say, such systems generate a vast amount of data every second, which the driver constantly needs to see. Currently, such data is either displayed on the dashboard, behind the steering, or on the common screen that is also used for infotainment, heating, ventilation, and air conditioning (HVAC), navigation, and other functions. Thus, instead of aiding the driver, ADAS has the potential to make the situation even worse, by compelling the driver to take their eye off the road, to look at the data.

Therefore, head-up displays are being integrated in front of or directly into the windshield, above the dashboard, so that the ADAS data is visible directly in the driver’s line of sight, without having to look away from the road. Of the two types of head-up displays — windshield-projected and combiner-projected — combiner-projected variants have been more popular till now, and they will continue to be preferred in the near future. This is because they are cheaper than windshield-projected variants owing to their simpler technology.

Hence, with the rising production of automobiles and increasing focus on road safety, the demand for head-up displays will keep booming around the world.

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